If you didn't see those baby chicks with their parents, you might not know that they were flamingos. Why aren't they brightly colored like their mother? Because you are what you eat. These baby chicks haven't yet had a chance to eat very much Astaxanthin.

Astaxanthin is a type of naturally occurring pigments called carotenoids. You may be familiar with beta-carotene, but these are just two of over 700 different kinds of carotenoids.

What makes Astaxanthin unique? Well, as an antioxidant, it is very potent. For free radical scavenging Astaxanthin can be up to

• 65 times more powerful than vitamin C
• 54 times stronger than beta-carotene
• 800 times stronger than CoQ10
If we look at a specific type of free radical called singlet oxygen the numbers are even more impressive...
• 800 times stronger than CoQ10
• 6000 times greater than vitamin C
• 550 times more powerful than green tea catechins